Building on the brand’s efforts of creating meaningful hospitality experiences, guests at Rixos Hotels across the UAE can now contribute towards the construction of a school in Malawi
Dubai, UAE (14 October 2025): In a powerful move towards creating lasting change through education, Rixos Hotels has recently announced a new partnership with Dubai Cares, a UAE-based global philanthropic organization, to support its Adopt a School programme in Malawi. Following the official signing ceremony on October 6th, guests staying across all Rixos Hotels (Rixos Premium Dubai, Rixos The Palm Hotel & Suites, Rixos Marina Abu Dhabi, Rixos Premium Saadiyat Island, Rixos Al Mairid Ras Al Khaimah, and Rixos Bab Al Bahr) in the UAE will be invited to be part of this meaningful initiative, with the goal of raising AED 186,000 to fund the construction of a new school in Malawi. Once built, this school will provide children and adults with vital access to quality education, helping to uplift the community for years to come.
This partnership reinforces Rixos Hotels’ long-standing social responsibility efforts and goal to create a positive impact beyond hospitality. The brand consistently champions initiatives that foster unity, inclusivity, and community development, both in the UAE and internationally, and truly believes in the transformative power of education.
Dubai Cares was founded in 2007 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai. Driven by its mission to break the cycle of poverty through education, the organization has positively impacted the lives of more than 116 million individuals across 60 developing countries, to date.
Through its Adopt a School programme, Dubai Cares offers individuals and organisations the opportunity to directly support education initiatives in disadvantaged communities around the world. In Malawi, where access to quality education is often impacted by limited financial resources, lack of infrastructure, and social challenges, the programme funds the construction of schools, provides literacy training, and supports communities in creating sustainable solutions to educational access.
Upon completion, the school in Malawi will be capable of accommodating up to 100 students, creating life-changing opportunities and empowering the next generation of learners.
Beyond the physical infrastructure, the programme will deliver lasting social change through the training of two adult literacy facilitators, enabling 60 men and women in rural Malawi to acquire essential reading and writing skills. Parents and community members will also contribute approximately 1,000 volunteer workdays to the construction and ongoing maintenance of the school, ensuring a strong sense of ownership and sustainability.
Guests staying across all Rixos Hotels in the UAE can support this life-changing cause by making a donation through dedicated POS machines placed at the hotel lobbies. Every contribution, no matter the size, will help to create a brighter future for children and families in Malawi.
Mr. Abdulla Ahmed Al Shehhi, Chief Operating Officer at Dubai Cares, said: “Malawi faces significant educational challenges, with 70 percent of its population living below the poverty line. In such contexts, access to quality education is not just important; it’s essential to breaking the cycle of poverty and creating long-term opportunities. Support from the private sector is crucial in driving meaningful change, and we are grateful to Rixos Hotels in the UAE for partnering with us through the Adopt a School programme in Malawi. Their commitment reflects the power of collaboration in building a more inclusive and brighter future for vulnerable children and their communities.”
Mr. Cenk Ünverdi, Chief Operating Officer, Rixos Hotels & ALL-Inclusive Collection, added, ‘At Rixos Hotels, we have always believed in the strength of community and collective action. This partnership with Dubai Cares allows us to channel the reach of our brand into something with long-term social impact, supporting access to quality education while also encouraging our guests to be part of a meaningful cause.’
By supporting Dubai Cares’ Adopt a School programme, Rixos Hotels invites its guests and community to contribute towards sustainable change, ensuring children and adults in Malawi gain access to safe, inclusive, and quality education.
To donate: https://fundraising.dubaicares.ae/campaigns/classrooms-hope-1
ABOUT RIXOS HOTELS
Established in 2000, Rixos is one of the world’s fastest-growing hotel chains specialising in luxurious all-inclusive holidays. At the heart of every Rixos Hotel & Resort is a revitalising wellness spa with an authentic Turkish Hammam, renowned for its unique selection of spa rituals, revolutionary entertainment programme, one-of-a-kind children’s edutainment programme at Rixy Kids Club and action-packed challenges at Exclusive Sports Club. Each hotel offers a distinctive variety of restaurants and bars, an exciting entertainment and sports schedule, and a diverse range of lavishly appointed rooms and suites.
Each Rixos hotel in Turkey, the UAE, Russia, Croatia, Egypt, Kazakhstan, Qatar and Saudi Arabia is a genuinely inspiring location due to its best-in-class facilities, dining options and entertainment venues. The award-winning Rixos Hotels have received global recognition from distinguished professional bodies, including the American Five Star Diamond Award, Condé Nast, World Travel Awards, Haute Grandeur Global Awards and TripAdvisor.
Rixos Hotels currently operates six hotels in the United Arab Emirates: Rixos Premium Dubai in JBR and Rixos The Palm Dubai Hotel & Suites in Palm Jumeirah in Dubai, Rixos Bab Al Bahr and Rixos Al Mairid Ras Al Khaimah in Ras Al Khaimah, and Rixos Premium Saadiyat Island and Rixos Marina Abu Dhabi in Abu Dhabi.
Rixos Hotels is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Formed in 2021, Ennismore is a joint venture with Accor, which holds a majority shareholding.
About Dubai Cares:
Since its inception in 2007, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and youth in developing countries with access to quality education through the design and funding of programs that aim to be impactful, sustainable and scalable. To date, the UAE-based global philanthropic organization has successfully launched education programs reaching over 116 million individuals in 60 developing countries.
Dubai Cares plays a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all, and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises. Moreover, Dubai Cares adopts a strategic approach to improve student enrollment and learning outcomes through an integrated school health and nutrition model that is made up of school-based deworming activities, school feeding, and WASH (Water, Sanitation & Hygiene) in schools.
Dubai Cares is a civil society organization formally associated with the United Nations Department of Global Communications (UN DGC), as well as a registered non-government organization under IACAD, the charitable activities regulator in Dubai. The UAE-based global philanthropic organization is authorized to raise funds through direct donations and fundraising campaigns, as well as process all permit approvals with IACAD.
Volunteerism is a powerful tool to Dubai Cares in order to engage people in tackling development challenges. Dubai Cares rallies the UAE wider community through a large spectrum of volunteering and awareness initiatives that are linked to its global mandate.
To learn more, please visit www.dubaicares.ae
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