Turkish Airlines, the airline that flies to more countries than any other, has announced that it will become Liverpool Football Club’s Main Club Partner from 1 June 2027 with the airline’s logo appearing on the front of the men’s, women’s and academy shirts from the start of the 2027/28 season.
The announcement marks the next chapter in Liverpool FC’s commercial history and will represent the first change to the Club’s Main Club Partner in 17 years.
From June 2027, Turkish Airlines will become Liverpool FC’s Main Club Partner, bringing together two organisations with a shared international reach and a commitment to connecting people around the world. LFC’s supporter base spans every continent, while Turkish Airlines connects people, cultures and destinations around the world through its extensive international flight network, flying to more countries than any other airline from its Istanbul hub.
The new partnership will also mark a significant moment in the history of the LFC shirt. The front of the shirt is one of the most recognisable positions in world sport and one that the Club has historically reserved for long-term and meaningful partnerships.
Turkish Airlines will become part of that history from the 2027/28 season, as Liverpool FC enters a new chapter both on and off the pitch.
Turkish Airlines CEO Ahmet Olmuştur said: “Liverpool Football Club is one of the world’s most recognised and respected football clubs, with an exceptional heritage and a truly global community of supporters. We are very pleased that Turkish Airlines will become the Club’s Main Club Partner and that our name will take its place on one of the most iconic shirts in world sport.
As the airline that flies to more countries than any other, connecting people, cultures and continents is at the heart of who we are. This partnership brings together two global brands united by their international reach, commitment to excellence and ability to inspire millions of people around the world.
The agreement also marks an important new chapter in Turkish Airlines’ long-standing support for global sport. We believe in the unique power of sport to transcend borders and bring communities together. As we begin this new chapter, we look forward to moving forward together with Liverpool FC and its supporters around the world.”
Liverpool FC Chief Commercial Officer Ben Latty said “This is a milestone announcement for Liverpool FC and we are delighted to welcome Turkish Airlines as our Main Club Partner from June 2027. The front of the Liverpool shirt holds a special place in the history of our club. Turkish Airlines is a globally recognised organisation with an extensive international network, and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005.
This announcement also provides an opportunity to recognise the extraordinary contribution Standard Chartered has made to Liverpool FC over the past 17 years. They have been an important part of our journey through an exceptional period in the club’s history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a Global Partner from 2027. As we prepare for this transition, we look forward to this new season and welcoming Turkish Airlines as our Main Club Partner from June 2027.”
Turkish Airlines, Inc.Directorate of Communications
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 567 (passenger and cargo) aircraft flying to 358 worldwide destinations as 305 international and 53 domestics in 133 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, X, YouTube, LinkedIn and Instagram.
About Star Alliance:
About Liverpool Football Club
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 20 League Titles, including the Premier League, eight FA Cups, 10 League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women’s Super League titles and one Women’s Championship.
As a socially responsible Club, Liverpool FC is proud of the work it does via the award-winning The Red Way, its ongoing commitment to creating a better future for its people, its planet and its communities. This includes efforts to improve club-wide sustainability, enhance Equality, Diversity & Inclusion in all areas, and create life changing opportunities for children and young people in Merseyside and beyond thanks to its official charity, LFC Foundation.
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