
Madhya Pradesh, nestled in the heart of Incredible India, beckons with a symphony of vibrant landscapes, ancient wonders and cultural marvels. From the legendary temples of Khajuraho to the majestic jungles of Bandhavgarh, it is a destination where every corner tells a story, and every moment is an incredible revelation.
Women-Led Tourism Initiative Earns Global Recognition


Madhya Pradesh’s commitment to making tourism safer, more inclusive and community-driven received international recognition with the visit of Shoko Ishikawa, Country Representative of UN Women India, to the state’s Safe Tourist Destination for Women (STDW). During her interaction with women trained under the programme, she lauded the initiative for creating opportunities for leadership, entrepreneurship and financial independence while strengthening community participation in tourism.
The visit also showcased handcrafted souvenirs, fabric jewellery and local artworks created by the participants, highlighting the programme’s emphasis on skill development, sustainable livelihoods and women’s economic empowerment. The appreciation from UN Women reinforces Madhya Pradesh’s growing reputation as a destination where tourism serves as a catalyst for inclusive development.
Three Living Traditions of Madhya Pradesh Receive National Heritage Recognition



Madhya Pradesh further strengthened its reputation as a custodian of India’s living cultural heritage with the inclusion of the Maihar Band, the Agaria tribal iron-smelting tradition and Nimari cuisine in the National Inventory of Intangible Cultural Heritage maintained by the Sangeet Natak Akademi.
The inscription celebrates the state’s rich musical traditions, indigenous knowledge systems and distinctive culinary heritage while opening new avenues for cultural preservation, community empowerment and experiential tourism. It also marks an important step towards potential future inscription on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.
Kukru Emerges as Madhya Pradesh’s New Nature Tourism Destination

Hidden amid the Satpura hills of Betul district, Kukru is fast emerging as one of Madhya Pradesh’s most promising eco-tourism destinations. Often called the region’s “Mini Pachmarhi,” the scenic hill retreat is home to Central India’s only British-era coffee plantation, established in 1944, alongside lush forests, panoramic valleys and rich biodiversity.
To showcase the region’s unique identity, the state is introducing the “Kukru Natural” brand for locally produced coffee, millets and honey. By combining nature-based tourism, sustainable agriculture and community-led livelihoods, Kukru is evolving into a model destination for eco-tourism and authentic rural experiences.
Coffee, Honey and Millets: Discover the Flavours of Rural Madhya Pradesh

Beyond its celebrated wildlife and architectural heritage, Madhya Pradesh is emerging as a destination for immersive agritourism experiences. From the historic coffee plantations of Kukru to forest honey, nutritious millets and indigenous farm produce cultivated by local communities, the state’s countryside offers visitors an authentic farm-to-table journey.
These experiences celebrate regional food traditions while creating sustainable livelihood opportunities for rural communities, allowing travellers to discover the cultural richness and natural bounty that define the heart of Madhya Pradesh.
Heritage by Water: Exploring the Riverfronts of Madhya Pradesh

The rivers of Madhya Pradesh have shaped the state’s history, culture and architecture for centuries. Along the picturesque ghats of Maheshwar, Omkareshwar and other historic riverside towns, magnificent temples, forts and bustling markets continue to flourish alongside age-old traditions.
Whether witnessing the serenity of an evening aarti, exploring the famed Maheshwari handloom tradition or experiencing vibrant festivals along the riverbanks, visitors encounter living heritage where sacred rituals, craftsmanship and everyday life remain deeply intertwined with the state’s enduring river culture.
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