Dubai, UAE, 6 March 2023 –
AllDetails is delighted to announce that it has been appointed as Banyan Tree Group’s public relations representative for the Middle East.
As specialists in luxury hospitality across the region, AllDetails was selected after a competitive pitch to elevate the Banyan Tree Group brands in the GCC. With 18 years of experience, the agency stood out for its excellent reputation, strong media relations and influential communications. The appointment will see AllDetails work closely with Banyan Tree Group’s Brand Communications team to facilitate integrated campaigns to raise brand awareness in the region.
Banyan Tree Group has evolved into a multi-brand ecosystem that caters to diverse market segments beyond its first founding as a single luxury resort brand. In 2006, Banyan Tree Group was listed on the Singapore Stock Exchange, and now operates multiple brands. The Group’s vision is to continue building a multi-brand ecosystem that caters to diverse market segments, providing unique and personalized experiences to its guests. Continuing to expand its footprint worldwide, the Group opened eight new properties in 2022, including Dhawa by Banyan Tree in the Maldives, Banyan Tree AlUla in Saudi Arabia, and Buahan, a Banyan Tree Escape in Indonesia.
“It’s an absolute pleasure to welcome AllDetails to the Banyan Tree Group family. As specialists in luxury hospitality in the GCC, it was clear AllDetails was the partner for us,” said Adhiyanto Goen, Head of Brand Communications for Banyan Tree Group. “We’re excited to collaborate with AllDetails on impactful campaigns over the coming year and highlight the Banyan Tree Group brands to the region.”
“The AllDetails team is honoured to be representing Banyan Tree Group,” says Isabel Tapp, Founder and CEO of AllDetails. “I’ve long admired the Banyan Tree Group for its understated luxury, sense of community and strong green conscience. At a time when globalisation and climate change are so real, it’s refreshing to partner with a brand that is rooted in conveying the story about the location and its people, all while reducing its environmental impact.”
ABOUT BANYAN TREE GROUP
Banyan Tree Group (“Banyan Tree Holdings Limited” or the “Group”) is one of the world’s leading independent, multi-branded hospitality groups centred on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.
The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions – Escape and Veya.
Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 8,000 associates across 23 countries. The Group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating 55 hotels in 15 countries, it has 47 new properties in the pipeline.
