Madhya Pradesh, nestled in the heart of Incredible India, beckons with a symphony of vibrant landscapes, ancient wonders and cultural marvels. From the legendary temples of Khajuraho to the majestic jungles of Bandhavgarh, it is a destination where every corner tells a story, and every moment is an incredible revelation.
Madhya Pradesh Strengthens Its Position as a Film and Creative Production Hub
Madhya Pradesh is expanding its presence in India’s film and entertainment industry, strengthening partnerships across film production, OTT platforms and emerging creative sectors. At FICCI FRAMES 2026, where the State participated as a partner, the Madhya Pradesh Tourism Board engaged with leading filmmakers, studios and media companies to explore opportunities in film tourism, content production and creative investment.
A key highlight was the presentation of a ₹1.75 crore film incentive to Dharma Productions for Dhadak 2, filmed in the State. Actor Ayushmann Khurrana also recalled his memorable shooting experience in Bhopal, highlighting the city’s beauty and the warmth of its people. Through industry roundtables and B2B engagements, Madhya Pradesh is working to strengthen its filming ecosystem, develop local talent and build a wider creative economy spanning film, animation, gaming and VFX.
Madhya Pradesh Accelerates Adventure Tourism with Royal Enfield Partnership
Madhya Pradesh is strengthening its adventure tourism offering through a two-year strategic partnership between the Madhya Pradesh Tourism Board and Royal Enfield for 2026–2028. The collaboration commenced with a 1,520-km motorcycle expedition flagged off from Bhopal, bringing together 22 riders from nine Indian states and France for a 10-day journey through the State’s diverse landscapes, wildlife destinations and cultural experiences.
Covering Pachmarhi, Pench, Kanha, Bandhavgarh and Panna, the expedition combines scenic rides and wildlife safaris with opportunities to engage with local communities, traditional crafts and Baiga tribal art. The partnership will also focus on developing curated motorcycle routes, heritage trails and off-road experiences, connecting established destinations with lesser-explored regions while supporting local livelihoods and responsible tourism.
‘The Sitarist’ Wins Gold, Celebrating Madhya Pradesh Through Music and Culture
Madhya Pradesh Tourism’s promotional film The Sitarist has won Gold at the e4m PrimeTime Awards 2025, recognising its creative approach to showcasing the State’s tourism appeal. Featuring acclaimed sitarist and composer Anoushka Shankar, the film weaves together music, landscapes, heritage and spiritual traditions to offer a distinctive glimpse into Madhya Pradesh’s cultural richness.
Created in collaboration with Span Communication, the film captures the spirit of Madhya Pradesh through an evocative visual narrative, bringing its diverse experiences and artistic traditions to the forefront. The recognition marks a proud moment for the State and highlights the role of creative storytelling in introducing Madhya Pradesh to wider audiences.
Madhya Pradesh Travel Mart 2026 Opens New Avenues for Global Tourism Partnerships
Madhya Pradesh strengthened its global tourism outreach with the seventh edition of Madhya Pradesh Travel Mart 2026 in Bhopal, bringing together over 600 delegates, including more than 100 international tour operators from 34 countries and 180 domestic operators. Inaugurated by Chief Minister Dr. Mohan Yadav, the event highlighted the State’s growing tourism potential, with over 21 crore tourist visits recorded in 2025.
A key highlight was the exchange of six MoUs spanning rural, wildlife, adventure, film and digital tourism, alongside investment awards for proposed resort and heritage hotel projects. The launch of a multilingual tourism website in German, Spanish, French and Japanese, along with the interactive MP Travel Handbook, further strengthens the State’s global accessibility. With a focus on experience-led travel, technology and investment, Madhya Pradesh is building new partnerships to expand its presence in the international tourism market.
Madhya Pradesh Travel Mart Showcases Rural Heritage, Digital Innovation and Sustainable Tourism
The exhibition at Madhya Pradesh Travel Mart 2026 brought together 177 stalls showcasing tourism destinations, hospitality, traditional crafts and rural experiences from Madhya Pradesh and beyond. A key attraction was the Madhya Pradesh Tourism Pavilion’s AI-powered avatar, ‘Mowgli’, offering visitors personalised destination information and travel itinerary suggestions through an interactive digital experience.
The Tourism Village Panchvati offered a glimpse into rural Madhya Pradesh through folk music, pottery-making, bullock-cart rides and traditional arts, while craft displays highlighted the State’s distinctive traditions, including Bagh Print, Chanderi textiles and Bhil art. Reflecting a commitment to responsible tourism, the event also adopted paperless operations, a single-use plastic-free environment and electric vehicle transportation. Together, these initiatives highlight Madhya Pradesh’s approach to combining cultural heritage, community participation and technology with more sustainable tourism experiences.
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