Paris, March 26, 2025
Teldar Travel, a key player in accommodation and activity booking solutions for travel professionals, announces major strategic transformations. This shift comes with international expansion, new branding, and omnichannel distribution.
2025 : a strategic year
This year marks a crucial step in Teldar Travel’s history. The company is pursuing two complimentary
objectives: strengthening its position in its historical markets (France, Belgium, Netherlands, Luxembourg, Spain, Portugal, United Kingdom, Ireland) and accelerating its international development. In the first half of 2025, Teldar Travel will resume operations in Italy after a pandemic-related pause. The company will also expand into four new Nordic countries (Sweden, Norway, Finland, Denmark) and take a decisive step by entering the U.S. market. Expansion will continue at the end of the year with new market openings in the Middle East.
Structured expansion supported by strategic recruitment
To support this growth, Teldar Travel is strengthening its teams and establishing key partnerships. The company has recruited two prominent figures from the travel industry:
- Adam McKnight, appointed International Growth Director, will lead the acceleration of the company’s international development.
- Tom Bell, Sales Director for Northern Europe, Spain & Portugal, will oversee commercial strategy in these strategic markets.
- Christophe Buvot, appointed Business Development Director for French-speaking markets, will be responsible for accelerating the business development of Teldar Travel and the Gekko Group.
A complete overhaul to support growth ambitions
As part of this transformation, Teldar Travel is deeply restructuring its offering and image through several major initiatives:
- A new branding: more modern and premium, reflecting both Teldar Travel’s rich offerings and its commitment to technological innovation serving the entire travel industry’s needs.
- New product segmentation:
- Teldar Travel is now structured around three distinct products:
■ Teldar Plus : a booking platform for accommodation, transfers and activities dedicated to leisure travel agencies.
■ Teldar Biz : an accommodation booking solution tailored to business travel agencies catering to SMEs.
■ Teldar Connect : an API-based accommodation distribution solution for travel professionals, tour operators, cruise lines, hotel wholesalers …
- New booking platforms and API distribution: inspired by best B2C practices, these new platforms introduce features specifically designed to meet travel professionals’ needs and enhance productivity.
- New features:
- An AI module for an enhanced user experience, available in version 2.
○ A fare comparison tool for easier decision-making.
○ New, even more precise search filters.
○ The ability to update agency commissions directly in the shopping cart.
- A more exclusive loyalty program: Miles Attack now allows travel agents to convert their MILES into money, directly transferable to their bank accounts.
Fabrice Perdoncini, CEO of Teldar Travel, states: “ Faced with an increasingly competitive environment, the rise of OTAs, and new expectations from travel agencies, we have leveraged Teldar Travel’s DNA in technology and innovation to enhance our platforms and distribution channels.
Our goal is to enrich our value proposition by offering flexible and efficient solutions to our diverse client base,
positioning ourselves as a global and essential player in hotel bookings.”
About Teldar Travel
Teldar Travel is a B2B hotel booking platform offering travel professionals access to an inventory of 2 million accommodations worldwide, as well as transfers and activities. As a brand of Gekko Group and a subsidiary of Accor, Teldar Travel combines innovative technology with deep industry expertise to provide seamless and effective solutions tailored to travel professionals’ needs.
